We believe in finding real needs and filling them.  If we look around us, we can see many needs crying to be filled.  On the other hand, we are confronted with an array of useless and expensive products backed by extravagant marketing schemes.  

We see people caught up in ideological conflicts that are divisive and that divert them from real productivity.  We see people caught up in a meaningless rat-race who see no alternatives.  

We don't twist other peoples' arms, and we don't allow others to twist ours.  We don't like multi-level marketing because it involves selling to our friends.  Good friends don't use and manipulate their friends.

We don't like money making schemes that serve no productive purpose.  We don't like sales hype or anything that is even remotely deceptive.  We believe that the free sample is often a reasonable and effective marketing tool.

We don't believe in senseless giving.  It is counterproductive to feed animals in the wild because it upsets the ecological balance and promotes an unhealthy dependency.  Similarly, we would rather teach people how to help themselves than to give free handouts.